Who Are We

We are the global online market leader in Indian Fashion. We consistently strive to interpret and re-invent this category, to cater to lovers of Indian fashion from around the world. A one stop online platform offering the widest variety of popular and trendy ethnic fashion, our online store offers it all―from wedding sarees and lehengas to contemporary Indo-western outfits, as well as an exquisite collection of jewelry, traditional wedding accessories, handbags, footwear, and more.


Our business started in the year 1995.  After the success of our first store, we launched our online store in 2000, and ever since, has grown and set new standards for customer delight every passing day.

Completed Projects